#agency-branding

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Marketing
fromDigiday
3 days ago

Future of Marketing Briefing: The word 'agency' is costing the ad giants

Holdcos’ 'agency' label clashes with platform-like operations, causing investor misunderstanding and AI-focused sentiment that compresses sector valuations.
Marketing tech
fromMarTech
3 months ago

Is martech driving the blandification of marketing? | MarTech

Marketing technologies have made personalization a baseline requirement, causing campaigns and agency branding to converge and reducing differentiation.
fromHigh Country News
4 months ago

The 'bear' necessities of good sign design - High Country News

Part of the GreaterYellowstone Ecosystem's draw is its magnificent megafauna, especially its bears. Excited tourists who see grizzly or black bears sometimes pull over to snap photos or even leave their cars, endangering both themselves and the bears. The National Park Service and other agencies have long used signs to warn people away from roadside bears, but little research has been done on whether the messages work and why.
UX design
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