Marketing techfromBusiness Insider1 month agoFarewell to the 'Mad Men' era: Advertising's biggest bash of the year will showcase the industry's seismic changesThe Cannes Lions festival signals a significant shift in the advertising industry amidst consolidation and changes in client needs.
fromAdweek1 month agoHolding Company SuccessionPublicis Groupe has successfully transformed and consolidated, becoming the largest holding company by market cap and revenue.
MiscellaneousfromAdweek7 months agoThe Holding Companies Have Lost Their High Ground-Here's WhyOmnicom's acquisition of IPG highlights the advertising industry's consolidation trend, signaling challenges for legacy agencies and their relevance in a changing market.