#agency-growth

#agency-growth

Erica Roberts led BBH USA into its most successful creative and commercial chapter yet, with 75% year-over-year growth and 27 campaigns launched. Her RFI conversion rate is 100%, with a 78% pitch win rate that brought on new accounts including Arby's, Bacardi, Keurig Dr Pepper, and Kenvue.

These are incredibly exciting wins for our agency and our team. We're delighted to be working alongside such a strong lineup of market-leading brands and we're looking forward to seeing what we can achieve together. In 2021, we have focused on continuing to build our reputation as the strategic agency partner that drives meaningful growth for our clients.

This milestone validates a major strategic integration designed to expand upstream and downstream capabilities, allowing the agency to deliver holistic, turnkey experiential solutions for partners worldwide, including category-defining brands such as Amazon, Microsoft, Oracle, General Motors, Hitachi, and Johns Hopkins University. To support this rapid scaling, INVNT executed a comprehensive expansion of its infrastructure, bolstering teams across creative, production, account services, business development, and operations throughout North America, APAC, EMEA, and South Asia.

As new technologies like generative AI reshape markets, and client needs evolve along with them, agencies are looking beyond traditional sectors to new avenues of growth. From healthcare innovations to the rise of connected media and sustainable consumer brands, fresh opportunities are emerging across every industry. Agencies that thrive will identify where inevitable change intersects with unmet need and position themselves as strategic partners, helping clients tap novel revenue sources.

"I guess I got a little bit disillusioned with only having one string to your bow," he reflects. "If you're given a whole set of marketing and business challenges, there are a gazillion ways of solving those problems. But a media agency will always say you need to buy some advertising, which, of course, is part of the mix, but is only a very small part that usually takes up a big part of the budget."

In a world where competition is fierce and resources are finite, AI funnels are proving to be the ultimate growth hack for agencies looking to thrive.