#apac

#apac

"What we saw was that a few years back we were heavily educating the market and the brands to understand what data means. Today the education process is still ongoing but people have now all heard of or are working with a DMP. They are all aware of the importance of that strategy and investment," he says, "In terms of next year, we'll continue growing our existing base of clients because once you integrate a DMP platform in a client-side business,

BRAVE, the radically human supply-side platform (SSP), today (23rd October, 2025) announced the expansion of its global infrastructure with new server deployments in the Asia-Pacific (APAC) region. The move is part of BRAVE's ongoing investment in building a faster, more resilient, and localised programmatic foundation for its growing network of publishers and demand partners. In collaboration with global infrastructure-as-a-service company servers.com, BRAVE is nowexpanding its data centres in Singapore

The last decade has seen the emergence of APAC as the world's proving ground for new technology, driven by a culturally diverse, mobile-first population whose behavior is paving the road for the future of its digital economy. This year, APAC's Data & AI market is expected to reach $90 billion, with nearly 80% of enterprises implementing AI solutions into digital strategies. The momentum of its fast-growing digital market attracted numerous firms seeking to play their role in driving innovation in the region.