#attention-targeting

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#programmatic-advertising #ctv-advertising #real-time-optimization #audience-measurement
Marketing tech
fromExchangewire
4 days ago

OpenX & TVision Launch First Supply-Side Attention Targeting Solution for CTV

OpenX launches Attention Targeting for CTV, enabling real-time targeting of high-engagement viewers using TVision's attention measurement data combined with bidstream signals.
Television
fromDigiday
4 days ago

Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision

OpenX now offers CTV advertisers a targeting option to reach audiences more likely watching their TV screens rather than looking at phones, powered by TVision's attention measurement technology.
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