fromForbes3 months agoThe ROI Trap: Why Marketers Struggle To Measure True PerformanceThe problem? Many marketers fall into the ROI trap; they either misattribute conversions, focus on short-term gains or struggle to quantify the impact of their brand-building efforts.Marketing tech
Marketing techfromDigiday4 months agoWTF is attribution modeling?Marketers utilize measurement frameworks like marketing mix modeling and attribution modeling to understand customer purchasing behavior.