fromForbes1 month agoTracksuit's $25M Raise Shows Why Brand Metrics Are The Next Growth EngineOne sign of this transformation is Tracksuit's recent $25 million Series B that puts brand measurement front and center.Marketing tech
fromMarTech1 month agoPlaybook Broken: Why old marketing tactics fail | MarTechThe digital marketing landscape has shifted so significantly that relying on traditional playbooks is no longer viable; brands must adapt quickly to survive.Marketing tech
Marketing techfromForbes3 months agoMeasuring Success In The Age Of AI Search: 4 Key Metrics To TrackAI search changes user behavior, requiring a rethink of how brands measure success.New metrics like brand mentions are essential to understanding exposure in AI-driven search.