#campaign-performance tag

fromThe Drum

6 days ago

Out of stock, out of pocket: retail ads have an efficiency problem, but what's the fix?

Retailers are wasting ad spend on Google Shopping clicks for out-of-stock products, costing brands significantly. Immediate action is required to address this issue.

fromBusiness Matters

2 weeks ago

The Marketer's New Best Friend: How AI Reporting Tools Save Time and Drive ROI

AI-powered reporting transforms marketing efficiency by automating data analysis and offering actionable insights.

Adnami Releases Data-Driven White Paper: "It's all about attention"

Adnami's white paper emphasizes that attention is a superior metric for measuring advertising effectiveness compared to traditional viewability standards.

fromMarketing Dive

Marketing campaign issues multiply: Here's what the numbers say

Marketers are facing significant challenges with campaign performance, with 87% reporting issues in the past year.

Media industry

fromPodcaster News

Audion Launches Sense - New AI Powered Tool Predicts Impact of Audio Ads Before Broadcast - Podcaster News

Audion's Sense uses AI to evaluate and optimize audio campaigns before launch, significantly enhancing effectiveness and audience engagement.

fromForbes

Smarter Digital Ad Spend: Supply Path Refinement Matters More Than Ever

Navigating digital advertising requires precision and transparency to combat fraud and maintain campaign effectiveness.

Marketing tech

Picnic Study Reveals FoxyBingo Achieved 7x More Site Lands with Quality Ad Placements

Adnami Releases Data-Driven White Paper: "It's all about attention"

Adnami's white paper emphasizes that attention is a superior metric for measuring advertising effectiveness compared to traditional viewability standards.

fromMarketing Dive

Marketing campaign issues multiply: Here's what the numbers say

Marketers are facing significant challenges with campaign performance, with 87% reporting issues in the past year.

Media industry

fromPodcaster News

Audion Launches Sense - New AI Powered Tool Predicts Impact of Audio Ads Before Broadcast - Podcaster News

Audion's Sense uses AI to evaluate and optimize audio campaigns before launch, significantly enhancing effectiveness and audience engagement.

fromForbes

Smarter Digital Ad Spend: Supply Path Refinement Matters More Than Ever

Navigating digital advertising requires precision and transparency to combat fraud and maintain campaign effectiveness.

Marketing tech

Picnic Study Reveals FoxyBingo Achieved 7x More Site Lands with Quality Ad Placements

more#digital-marketing

fromSocial Media Today

Meta Highlights Improving Performance of its AI-Powered Ad Campaigns

Meta's AI tools enhance advertising by generating multiple creative options, leading to improved campaign performance and broader audience reach.

2 months ago

DoubleVerify Expands Its AI-Powered Brand Safety & Suitability Offering for TikTok to Include Pre-Bid Video Controls

DoubleVerify launches pre-bid video exclusion lists for TikTok, enhancing brand safety and campaign performance for advertisers.

fromB2B Marketing Blog | Bootstrap Creative