#campaign-performance

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fromForbes
3 weeks ago

Why You're Losing The Media Game In 2025 (And How To Catch Up)

A unified media buying approach is essential to effectively reach audiences across various channels and improve campaign performance.
#email-marketing
more#email-marketing
Podcast
fromPodcaster News
1 month ago

Podscribe Releases Q2 2025 Performances Benchmark Report Featuring First-Ever Global Audio Ad Metrics - Podcaster News

The Q2 2025 PPB Report offers insights into international audio ad measurement and performance benchmarks.
fromThe Drum
1 month ago

Out of stock, out of pocket: retail ads have an efficiency problem, but what's the fix?

Retailers are wasting ad spend on Google Shopping clicks for out-of-stock products, costing brands significantly. Immediate action is required to address this issue.
Marketing tech
fromBusiness Matters
2 months ago

The Marketer's New Best Friend: How AI Reporting Tools Save Time and Drive ROI

AI-powered reporting transforms marketing efficiency by automating data analysis and offering actionable insights.
#digital-marketing
Marketing tech
fromForbes
2 months ago

Smarter Digital Ad Spend: Supply Path Refinement Matters More Than Ever

Navigating digital advertising requires precision and transparency to combat fraud and maintain campaign effectiveness.
Marketing tech
fromForbes
2 months ago

Smarter Digital Ad Spend: Supply Path Refinement Matters More Than Ever

Navigating digital advertising requires precision and transparency to combat fraud and maintain campaign effectiveness.
more#digital-marketing
fromPodcaster News
3 months ago

Audion Launches Sense - New AI Powered Tool Predicts Impact of Audio Ads Before Broadcast - Podcaster News

Sense is the first time artificial intelligence, creativity, and outcome-driven thinking have been combined in more than 3,000 audio campaigns to provide in-depth understanding of campaign success factors.
Marketing tech
fromSocial Media Today
3 months ago

Meta Highlights Improving Performance of its AI-Powered Ad Campaigns

Meta's AI tools enhance advertising by generating multiple creative options, leading to improved campaign performance and broader audience reach.
Marketing tech
fromExchangewire
3 months ago

DoubleVerify Expands Its AI-Powered Brand Safety & Suitability Offering for TikTok to Include Pre-Bid Video Controls

DoubleVerify launches pre-bid video exclusion lists for TikTok, enhancing brand safety and campaign performance for advertisers.
fromMarTech
3 months ago

7 reasons your conversion metrics look great - but your sales don't | MarTech

Successful campaigns are measured by actual return on ad spend, not just click-through rates.
Misalignment between marketing and sales leads to wasted resources and poor ROI.
Marketing tech
fromExchangewire
4 months ago

Adnami Releases Data-Driven White Paper: "It's all about attention"

Adnami's white paper emphasizes that attention is a superior metric for measuring advertising effectiveness compared to traditional viewability standards.
Marketing tech
fromMarketing Dive
5 months ago

Marketing campaign issues multiply: Here's what the numbers say

Marketers are facing significant challenges with campaign performance, with 87% reporting issues in the past year.
fromB2B Marketing Blog | Bootstrap Creative
5 months ago

How to Track Microsoft Bing Ads Keyword Performance and Analyze Engagement in GA4

Unlike Google Ads, which automatically integrates with Google Analytics (GA4) to display performance data such as session duration, bounce rate, and keyword-level insights, Microsoft Ads requires a more manual setup.
Marketing tech
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