#audio-consumption

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fromRAIN News
2 months ago

Online music listening on par with radio in UK. (Ofcom research)

Online music streaming now rivals traditional radio listening in the UK.
Younger adults prefer streaming services over radio, indicating a generational shift in audio consumption.
Podcast
fromRAIN News
2 months ago

Ad-supported audio: 66% of time spent with radio; 19% podcasts; 12% streaming audio ... and more from Nielsen/Edison

Radio remains the dominant form of ad-supported audio consumption, especially among older demographics.
fromEMARKETER
2 months ago
Podcast

Spotify listenership towers over competitors

Spotify dominates audio app usage with 32.3 hours per month for listeners, indicating strong market position.
fromEMARKETER
2 months ago
Podcast

Spotify listenership towers over competitors

Spotify is the dominant audio app in hours spent by US listeners compared to its competitors.
Age demographics influence audio platform preferences, particularly among the over-55 group.
Apple Podcasts retains a stronghold on podcast downloads in the US.
Podcast
fromRAIN News
4 months ago

Connected audio leads UK listening metrics (RAJAR)

The UK's audio consumption remains strong with a notable shift towards on-demand music and connected audio.
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