#brand-evolution tag

fromThe Business of Fashion

3 weeks ago

Puig's CEO Knows How Brands Can Cut Through the Noise

Beauty marketers face challenges in reaching customers effectively despite numerous digital channels.

fromVinePair

1 month ago

The VinePair Podcast: Is the Era of the Influencer Over?

Influencer marketing is losing effectiveness, with 90% of consumers expressing distrust in influencers.

fromCreative Bloq

1 month ago

The best brand refreshes aren't revolutions, they're evolutions

A report by McKinsey backs this up. Companies that invest in brand evolution grow 20%-30% faster than those that don't. This isn't about having Coca-Cola-level budgets.

Graphic design

fromIrish Independent

1 month ago

The Indo Daily: Brian O'Driscoll and Amy Huberman Incorporated: The million-euro empire

Brian O'Driscoll and Amy Huberman turned their celebrity status into a €12 million brand with diverse offerings.

fromFast Company

1 month ago

Innovation Illuminated: How SharkNinja Leads with Design

SharkNinja's evolution from an infomercial brand to a leading domestic appliance maker showcases the significance of innovative product design in capturing consumer interest.

Graphic design

fromTasting Table

2 months ago

Here's Where The Oreo Cookie's Symbol Really Comes From - Tasting Table

The Oreo cookie's design symbolizes quality assurance and has evolved significantly since its introduction in 1912.

Media industry

fromAdweek

3 months ago

Stanley's Matt Navarro on Creating a Lifestyle Brand That Lasts

Stanley successfully modernized its brand through innovative strategies and cultural relevance.

fromSlate Magazine

3 months ago

These Feel-Good Books Were Everywhere. Now, the Brand is Cooked.

The self-help series has compiled reader-submitted stories about kindness, courage, and perseverance into easily digestible books aimed at almost every conceivable demographic.

SF food

fromFast Company

3 months ago