Stanley, a historic drinkware maker, has evolved into a modern lifestyle brand by embracing strategic partnerships, sustainability, and innovative marketing. In the Marketing Vanguard podcast, president Matt Navarro discusses the company's transition from a traditional worksite essential to a cultural sensation, highlighting the importance of authenticity and connecting with younger consumers. The conversation serves as a guide for marketers looking to balance heritage with contemporary relevance, particularly in engaging Gen Z through influencer-driven campaigns and community-focused initiatives.
Nearly 100 years after its founding, drinkware maker Stanley faced a challenge: transforming its heritage brand into a modern cultural phenomenon.
“Some would say we had a viral moment. I would say we’ve been building momentum for the last four years,” he says on the podcast.
Stanley maintains its cultural relevance through strategic partnerships, sustainability initiatives, and lifestyle brand positioning.
This conversation reveals the delicate balance between honoring heritage and driving innovation.
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