#brand-interaction

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fromCX Dive
1 week ago

How AI is changing expectations for customer support on social media

If they are a person who's played around with ChatGPT and various AI platforms, they're more likely to trust that consumer affairs, customer care data. If they aren't someone who's done that, they're a lot less likely to trust it.
Social media marketing
Humor
fromThe Conversation
2 months ago

From M&S to Duolingo: banter between brands on social media gets people buying - but there's a catch

Brands are engaging in playful banter with each other on social media, making marketing feel more human and less like traditional advertising.
Marketing tech
fromMarTech
3 months ago

Consumers say email is the channel of choice for brand interactions | MarTech

U.S. consumers prefer email for brand interactions over any other channel.
Marketing tech
fromwww.creativebloq.com
5 months ago

I'm loving the saucy brand banter between Ikea and Durex

Durex's latest ad campaign creatively parodies Ikea's promotion, showcasing playful brand interactions.
The campaign emphasizes humor and cleverness in advertising, demonstrating how brands can engage customers.
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