#brand-personality

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Social media marketing
fromPhys
1 week ago

To slang or not to slang? That is the question for marketing pros

Slang in marketing effectiveness depends on match with brand personality and target audience; appropriate slang boosts engagement while mismatches reduce effectiveness.
Social media marketing
fromTheSpicyChefs
2 weeks ago

How Wendy's Master Class In Social Media Skyrocketed Their Popularity - TheSpicyChefs

Wendy's transformed into a bold, witty social-media brand by using audacious, conversational roasting to boost engagement, virality, and brand awareness without traditional advertising.
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