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fromMarTech
6 days ago
Marketing tech

Let's discuss performance monitoring and optimization with AI | MarTech

AI enables continuous, real-time monitoring and automatic optimization of marketing campaigns to prevent wasted spend and improve performance without constant human intervention.
fromClickUp
2 months ago
Marketing

How to Use AI for Smarter Product Launch Campaigns | ClickUp

AI automates campaign coordination, asset variations, and optimization so teams focus on strategy, cutting launch time and boosting campaign effectiveness.
fromMarTech
6 days ago
Marketing tech

Let's discuss performance monitoring and optimization with AI | MarTech

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Marketing tech
fromAmazon Web Services
4 weeks ago

Accelerate Marketing campaign planning by 3x with Treasure Data AI Agents powered by Amazon Bedrock | Amazon Web Services

AI agents backed by high-quality customer data and Amazon Bedrock reduce campaign creation time from months to hours or days while maintaining security and governance.
fromAdExchanger
1 month ago

'AI-Native' Media Buying Platform QuantumPath Names Jeffrey Hirsch As CEO | AdExchanger

Long-time ad tech exec Jeffrey Hirsch, a veteran of PubMatic, AudienceScience and ValueClick, has seen the ad tech industry evolve from its early ad network days to today's increasingly AI-powered programmatic ecosystem. Now, as the newly appointed CEO of QuantumPath, he wants to use his experience in the trenches to help media buyers automate complex workflows and better streamline campaign management. Hirsch officially took the reins at QuantumPath on Tuesday after serving as a strategic advisor since June.
Marketing tech
E-Commerce
fromClickUp
1 month ago

AI Campaign Execution for E-commerce: Tools & Best Practices

AI-driven campaign execution automates forecasting, launching, and optimization so teams focus on high-impact creative work while centralized platforms enable faster, scalable e-commerce marketing.
fromExchangewire
2 months ago

Silverpush Unveils AI Upgrade to Help Brands Advertise Smarter & Faster

One AI agent manages automated campaign setup, turning a brand's brief into a contextual media plan ready to activate across platforms like YouTube, CTV, TikTok, Meta, and programmatic channels. A second agent ensures ads are delivered in brand-safe and contextually relevant environments. A third agent actively optimises campaigns in real time, adjusting targeting and placements to improve metrics such as engagement, viewability, and conversions. A fourth continuously analyses performance data to generate deeper insights and actionable recommendations.
Marketing tech
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