fromComputerWeekly.com1 week agoThe role of customer data platforms | Computer WeeklyA CRM lets you keep track of every interaction with your customers, manage follow-ups, and organise everything in a way that improves customer experience.E-Commerce
Marketing techfromMarTech4 months ago6 challenges businesses face when deploying CDPs | MarTechHigh utilization of CDP platforms is low among marketers, mainly due to complex deployment challenges.
fromMarTech5 months agoWhy independent CDPs are disappearing (and what comes next) | MarTechConsolidation among independent Customer Data Platforms (CDPs) is emerging as the market shifts towards purposeful growth.