Those ads, at least the ones spotted in the wild, were from Expedia and were spotted by Ashley Fletcher from Adthena. He posted this screenshot of them: The query or prompt was [What's the best way to book a weekend away?] and it did not require a follow up prompt to trigger the ads. The ads just showed up at the bottom of the first response.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. OpenAI's ChatGPT ads go live with user ad controls. We are also seeing the start of more Google ranking volatility. Google is testing citation icons at the bottom of the AI Mode results. Google Ads PMax A/B testing is rolling out.
Even though the company was clear about who will see ads and how they will appear in conversations, that has not stopped at least one rival from piling on the criticism. In addition to a blog post clarifying its stance on ads, Anthropic went loud, rolling out four Super Bowl commercials that mock an unnamed AI assistant for suddenly pivoting from sycophantic responses to hard sells.
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. OpenAI will be testing ads in ChatGPT very soon. Google's Gemini 3 Pro now powers some AI Overviews. Surprise, surprise, Google is appealing the search monopoly ruling. Google warns that using free subdomian hosts is not a good idea. Google also said that comment link spam won't help or hurt your site.
OpenAI says that ads are coming to ChatGPT users "in the coming weeks" if they're a free user or on the new $8/month "Go" plan that offers "10x more messages, file uploads and image creation than the free tier," while also boosting ChatGPT's memory. That new plan is less than half of the cost of ChatGPT Plus, which costs $20/month and has no ads.
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