#ad-personalization

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fromAdExchanger
6 days ago

Amazon Audiences Help Keurig Dr Pepper Improve Personalization And Reach | AdExchanger

The integration, announced on Thursday, marks the first time a third-party ad solution has been able to serve ads to Amazon custom audiences. Through a direct server connection with a third-party platform like Clinch, Amazon can boost usage of its DSP and attract more advertiser spend without giving up control of its data. Clinch's clients, including Keurig Pepper, can now reach Amazon audiences not just on Amazon's own properties, but on any publisher who sells via Amazon DSP, including Disney, ESPN and NBC.
Marketing tech
Marketing
fromDigiday
1 week ago

MMA repositions as Marketing + Media Alliance to emphasize in-market collaborative testing

Marketing + Media Alliance rebrands from MMA Global to emphasize practical marketing work and AI-driven personalization experiments that delivered average performance lifts around 160%.
Artificial intelligence
fromZDNET
3 weeks ago

Meta gives advertisers new AI personalization tools - while using your chats to target content

Meta offers a free Business AI agent via Meta Ads to automate online customer support, sales assistance, and ad personalization for small and medium businesses.
#meta
fromThe Verge
1 month ago
EU data protection

Instagram's 'pay or consent' approach to ads is coming to UK after being rejected in EU

Meta will require UK Instagram and Facebook users to choose personalized ads or paid ad-free subscriptions starting at £2.99 monthly.
fromAol
6 months ago
Marketing tech

Mark Zuckerberg Pushes Trump To 'Respond Aggressively' As EU Threatens Meta's Ad Revenue - A Big Tech Showdown?

Meta is facing a significant challenge from European regulators over its ad personalization practices, prompting CEO Zuckerberg to seek U.S. governmental intervention.
fromThe Verge
1 month ago
EU data protection

Instagram's 'pay or consent' approach to ads is coming to UK after being rejected in EU

Marketing tech
fromAol
6 months ago

Mark Zuckerberg Pushes Trump To 'Respond Aggressively' As EU Threatens Meta's Ad Revenue - A Big Tech Showdown?

Meta is facing a significant challenge from European regulators over its ad personalization practices, prompting CEO Zuckerberg to seek U.S. governmental intervention.
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