It's been a few years since ChatGPT first appeared, and since then, the AI chatbot has continuously updated with new models, features, limitations, and plans. While there's a lot you can do for free, some tools and perks are reserved for paid tiers. OpenAI introduced the $20 monthly Plus plan to manage demand and guarantee access during busy periods. But now, it also has ChatGPT Go, a new low-cost plan for just $8 per month. OpenAI has also said that ads are coming soon in the US for the Go and Free tiers as part of early testing, while paid plans like Plus and Pro will stay ad-free.
I'm a little bit surprised they've moved so early into that, I mean, look, ads, there's nothing wrong with ads...they funded much of the consumer internet. And if done well, they can be useful,
Google quietly updated its AI Overviews ad documentation to say that ads in AI Overviews are supported in Australia, Canada, India, Indonesia, Kenya, Malaysia, New Zealand, Nigeria, Pakistan, Philippines, Singapore, and US. Google also added that they are now showing ads in AI Overviews for some sensitive verticals. The new document lists these 12 countries as where AI Overviews can contain ads:
Google utilizes user data "[a]t every stage of the search process," from crawling and indexing to retrieval and ranking. User data further helps Google understand which ads capture users' attention, enabling it to better evaluate ad quality and serve more relevant ads in the future. (finding that users' sessions data "helps to tailor the advertisements that Google delivers to [them]"). These improvements in search quality and ad monetization ultimately translate into higher revenue, as superior search results attract additional users and more targeted ads generate more clicks.
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