Chili's has gained significant popularity among Gen Z, with their social media content highlighting dishes like mozzarella sticks and extravagant burgers, which resonate with younger diners.
With inflation affecting dining costs, Applebee's and Chili's remain affordable alternatives, offering competitive pricing on meals that appeal to budget-conscious consumers.
"I think there are parallels between why people look to Lifetime and the great content they create, as well as why people look for a night out at a place like Chili's. It's a reliable source of comfort."