#cmo-insights

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fromAbove the Law
1 month ago

Introducing The 2025 Legal Marketing Decision-Makers Survey! - Above the Law

The report provides essential insights for CMOs on law firm marketing strategies in 2025.
Marketing tech
fromDigiday
1 month ago

CMOs say AI platforms' low profile at Cannes won't happen again

AI's entry into advertising is imminent, with brands and platforms exploring monetization strategies.
Cannes Lions serves as a critical stage for AI's advertising ambitions.
#marketing-strategy
fromThe Drum
1 month ago
Marketing tech

Dow Jones's Sherry Weiss: Marketing at the speed of the newsroom matters more than ever

fromThe Drum
3 months ago
Marketing tech

Judge of the Day: Michael Durey, marketing & strategy director at Samsung Electronics UK

fromThe Drum
1 month ago
Marketing tech

Dow Jones's Sherry Weiss: Marketing at the speed of the newsroom matters more than ever

fromThe Drum
3 months ago
Marketing tech

Judge of the Day: Michael Durey, marketing & strategy director at Samsung Electronics UK

more#marketing-strategy
#marketing
Marketing tech
fromThe Drum
4 months ago

Judge of the day: Eugenia Blackstone, CMO at Iris Powered by Generali

Balancing performance marketing with brand building is a critical challenge for today's CMOs.
more#marketing
fromMarTech
3 months ago

How attribution masks what's actually driving growth | MarTech

Traditional attribution fails to show impact on ROI.
Understanding attribution misconceptions is critical for marketing executives.
Performance marketing can mislead if based solely on attributed outcomes.
fromModern Retail
3 months ago

CMO Strategies: Retail media continues to mature, as RMNs like Gopuff and Ulta build on their strengths

For the first-quarter 2025, 27% of marketers considered retail media among the top two channels for budget allocation, down 4 percentage points from 2024.
Marketing tech
#ai-in-marketing
Marketing tech
fromForbes
5 months ago

Council Post: Artificial Intelligence: A Creative Renaissance For Global CMOs

AI enhances human creativity in marketing, serving as a crucial partner for innovation rather than a competitor.
fromForbes
7 months ago
Artificial intelligence

Council Post: Marketing In The Age Of AI: Are You Ready?

Marketers must embrace AI to enhance their effectiveness and prepare for potential disruptions to their roles and business models.
Marketing tech
fromForbes
5 months ago

Council Post: Artificial Intelligence: A Creative Renaissance For Global CMOs

AI enhances human creativity in marketing, serving as a crucial partner for innovation rather than a competitor.
Artificial intelligence
fromForbes
7 months ago

Council Post: Marketing In The Age Of AI: Are You Ready?

Marketers must embrace AI to enhance their effectiveness and prepare for potential disruptions to their roles and business models.
more#ai-in-marketing
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