How to leverage the 80/20 rule for martech efficiency and ROI | MarTech
CMOs face challenges with bloated martech stacks but can optimize by applying the Pareto principle (80/20 rule) to identify key tools generating results.
How to leverage the 80/20 rule for martech efficiency and ROI | MarTech
CMOs face challenges with bloated martech stacks but can optimize by applying the Pareto principle (80/20 rule) to identify key tools generating results.
CMOs are facing faster turnover, evolving roles, and increasing pressure for short-term results, raising questions about the relevance of their positions in companies and society.
How to clarify marketing metrics to impress the C-suite | MarTech
CMOs struggle to prove the financial value of marketing expenses due to challenges in establishing the right metrics, particularly for middle-of-the-funnel activities.