Ishita Mehta discusses the evolving role of the Chief Marketing Officer (CMO), emphasizing their dual expectations as artists in brand-building and scientists in data performance. Increased complexity leads to fragmented marketing functions, necessitating a role like a chief of staff to alleviate pressure and drive clarity. A Deloitte survey highlights that many CMOs struggle to show marketing's financial impact, resulting in the shortest tenures among C-suite executives. Effective CMOs must unify company leadership and champion marketing goals, tackling both strategy and execution challenges.
The role of the CMO is broadening significantly, requiring them to manage diverse teams and global strategies while proving marketing's impact on financial outcomes.
The fragmentation of marketing functions often leads to increased coordination costs and execution gaps, leaving the CMO overwhelmed.
Highly effective CMOs unify the C-suite and transform other leaders into champions of the marketing agenda, ensuring alignment in a fragmented landscape.
To cope with increased demands, businesses should consider having a chief of staff to bring clarity, foster alignment, and support CMOs.
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