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Marketing tech
fromModern Retail
15 hours ago

Measurement is the word defining retail media right now

Brands demand consistent, clear measurement and focus on incrementality to accurately assess retail media ad effectiveness and incremental ROAS.
Marketing
fromFood Dive
1 week ago

How legacy CPG brands can crack the social-first marketing code

CPG brands are shifting major ad spend and strategies to social-first platforms like TikTok to reach Gen Z and offset declining linear TV reach.
Food & drink
fromEntrepreneur
3 weeks ago

'When Your Name Is on the Bag, There's No Hiding': Why This Founder Named A Snack Brand After Himself | Entrepreneur

Founder-branded products create radical accountability and consumer trust, exemplified by Mark's Snacks focusing on seed-oil-free, clean-ingredient kettle chips.
Marketing
fromFast Company
3 months ago

Exclusive: Lipton's new brand wants to be everyone's cup of tea

Lipton is revitalizing its brand identity to maintain relevance amid competition and evolving market dynamics.
#uber
Marketing tech
fromGrocery Dive
5 months ago

Uber and Instacart deepen tie-up with advertising integration

Uber is integrating Instacart's Carrot Ads platform to enhance its advertising capabilities for CPG advertisers through Uber Eats.
more#uber
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