#creative-marketing

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fromFortune
5 hours ago

In a frozen luxury housing market, buyers are asking to 'try before you buy' and having sleepovers in multimillion-dollar mansions | Fortune

In today's luxury housing market, it's become increasingly difficult to sell for what the homeowner might think the home is worth-and even high-profile sellers have been forced to drop prices on their megamansions. Because home prices and mortgage rates remain elevated, buyers are scrutinizing their purchases now more than ever. Plus, in several luxury housing markets, extra " mansion taxes " are tacked on, making purchasing costs even more expensive.
Real estate
Marketing tech
fromMarTech
3 weeks ago

Why isn't there more creativity in B2B marketing? | MarTech

B2B organizations often avoid creative marketing because creativity is risky, subjective, hard to measure, and constrained by bureaucracy and personal preference.
Marketing
fromThe Drum
1 month ago

TikTok Ad Awards 2024: Key lessons in creativity from award winners

TikTok Ad Awards emphasize trend-driven, interactive, TikTok-native creativity as a powerful method to engage Gen Z and drive brand love across Southeast Asia.
fromLondon Business News | Londonlovesbusiness.com
4 months ago

Creative digital marketing agency: Blending imagination with strategy for unmatched growth - London Business News | Londonlovesbusiness.com

In today's hyper-competitive digital landscape, brands need to stand out, connect emotionally, and drive action, requiring creativity beyond technical execution.
E-Commerce
fromCreative Bloq
4 months ago

Waitrose's new billboard ads are delightfully over the top

Waitrose has launched a billboard campaign celebrating the kebab, featuring 3D components of kebab staples like onions and prawns, aiming to invoke summer and fun.
London food
fromAdExchanger
5 months ago

This Company Says It's Found A Way To Balance Automation With Human Control | AdExchanger

Creative Hub allows brands to analyze current ads to determine what is and isn't working and revise accordingly. For example, one client saw that ads set in daytime performed noticeably worse than ads in nighttime settings.
Marketing
Graphic design
fromCreative Bloq
7 months ago

Bon Iver turns tinned fish chic in bizarre brand collab

Bon Iver's new album marketing includes unique products like tinned fish, showcasing a creative and unconventional promotional strategy.
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