fromThe Drum
4 days agoHow YouTube promoted its short-form video product with an immersive drive-thru experience
To reflect the shorter and more engaging side of YouTube, the platform created the first-ever YouTube Shorts Drive-Thru experience, featuring interactive menus, custom snacks, themed golf carts, surprises from creators, musical performances and even a 40-foot gumball machine. The objective was to create a buzz that would distinguish YouTube from the already massive event and showcase the unique value of YouTube Shorts.
