#creator-led-marketing

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#discovery-led-commerce #tiktok-shop #beauty-retail #vaseline #brand-growth #product-innovation #creator-economy
E-Commerce
fromThe Business of Fashion
2 days ago

The New Beauty Discovery Journey on TikTok Shop

Discovery-led commerce on TikTok Shop compresses the purchase funnel, demanding creator-led strategies, precise product positioning, and cross-channel measurement to convert viewers into buyers.
Marketing
fromMarketing Dive
2 months ago

Inside Vaseline's social-first, innovation-led marketing playbook

Vaseline achieved sustained growth and billion-dollar scale by combining product innovation with creator-led, social-first marketing and culturally-rooted partnerships.
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