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fromAdExchanger
19 hours ago

It's Getting A Bit Easier To Find Amazon Shoppers on Samsung TVs | AdExchanger

Advertisers that buy Samsung inventory through the Amazon Ads DSP can use both companies' data to target CTV campaigns, as well as measure post-campaign results. This inventory includes ad spots on Samsung TV devices and the Samsung TV Plus network of FAST channels. In other words, a marketer trying to reach a particular type of shopper - parents who buy diapers, for example - can match that interest to segments within Samsung's network where those types of shoppers are highly likely to appear.
Marketing tech
Television
fromExchangewire
1 week ago

Predictions 2026: A New Era for TV?

Connected TV (CTV) will drive ad growth as advertisers combine creative storytelling, ACR and attention data, and cross-industry collaboration to measure incremental impact.
Marketing tech
fromAdExchanger
2 months ago

Optable Rethinks Data Collaboration With The Introduction Of Autonomous AI Agents | AdExchanger

AI agents integrated into Optable's identity management enable improved audience monetization, automated campaign-audience matching, and cross-platform data collaboration for advertisers and publishers.
#retail-media
more#retail-media
EU data protection
fromExchangewire
2 months ago

How to Overcome Fragmentation in European Market Expansion

Data collaboration enables privacy-centric customer intelligence and improved targeting while European regulatory and local-data challenges complicate ad tech expansion.
E-Commerce
fromThe Drum
5 months ago

Out of sight but not out of reach: how to crack identity in the signal-loss era

Over 200 million Americans face challenges in digital identity and addressability.
fromMarTech
5 months ago

Data clean rooms: What you need to know | MarTech

A data clean room is a secure environment where two or more parties can bring their data together to run analysis without actually revealing any sensitive or raw data to each other.
Privacy technologies
Marketing tech
fromDeadline
5 months ago

Disney & Amazon Advertising Units Team Up: "We're Breaking Down Traditional Barriers Between Content And Commerce"

Amazon and Disney are partnering to enhance advertising opportunities in streaming.
The collaboration allows targeted advertising via Disney's platforms and Amazon's data insights.
Marketing tech
fromExchangewire
6 months ago

Bedrock Platform & Evorra Announce Partnership to Power Responsible, Scalable Audience Activation

Bedrock Platform partners with Evorra to enhance media buying efficiency through privacy-compliant audience targeting.
Marketing tech
fromDigiday
8 months ago

How data collaboration is forging scalable new revenue streams for hybrid business models

Data-driven partnerships are essential for growth as brands evolve in a changing landscape.
First-party data is now the key currency for driving new revenue streams.
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