fromDigiday2 weeks agoMarketing techHow data collaboration is forging scalable new revenue streams for hybrid business modelsData-driven partnerships are essential for growth as brands evolve in a changing landscape.First-party data is now the key currency for driving new revenue streams.
fromMarTech5 months agoData scienceThe state of data collaboration: What's next for marketers? | MarTechMarketers are not fully ready for a post-cookie world, highlighting a significant gap in data readiness.
fromExchangewire2 months agoMarketingLiveRamp Partners with Ocado Ads to Launch Audience+LiveRamp partners with Ocado Ads to launch Audience+, a new self-serve media solution enhancing data-driven advertising.
fromDigiday2 weeks agoMarketing techHow data collaboration is forging scalable new revenue streams for hybrid business modelsData-driven partnerships are essential for growth as brands evolve in a changing landscape.First-party data is now the key currency for driving new revenue streams.
fromMarTech5 months agoData scienceThe state of data collaboration: What's next for marketers? | MarTechMarketers are not fully ready for a post-cookie world, highlighting a significant gap in data readiness.
fromExchangewire2 months agoMarketingLiveRamp Partners with Ocado Ads to Launch Audience+LiveRamp partners with Ocado Ads to launch Audience+, a new self-serve media solution enhancing data-driven advertising.
fromAdweek3 weeks agoMarketing techWPP Acquires InfoSum to Enhance Data and AI OfferingsWPP's acquisition of InfoSum enhances its data and AI-driven marketing capabilities.
fromExchangewire1 month agoMarketing techIntent IQ Announces Collaboration to Empower Marketers with Advanced Cookieless Audience Activation on SnowflakeIntent IQ collaborates with Snowflake to enhance cookieless audience targeting and onboarding for marketers.
Marketing techfromAdweek3 weeks agoWPP Acquires InfoSum to Enhance Data and AI OfferingsWPP's acquisition of InfoSum enhances its data and AI-driven marketing capabilities.
fromExchangewire1 month agoMarketing techIntent IQ Announces Collaboration to Empower Marketers with Advanced Cookieless Audience Activation on SnowflakeIntent IQ collaborates with Snowflake to enhance cookieless audience targeting and onboarding for marketers.
Artificial intelligencefromSilicon Canals3 months agoGerman federated computing company Apheris secures 20.2MApheris has secured $20.8M in funding to enhance secure data collaboration in life sciences, addressing the underutilization of healthcare data.
fromDATAVERSITY4 months agoBusiness intelligenceFeb 13 AArch Webinar: Standardizing Data Collaboration - The Role of Open Table Formats in Data Architecture - DATAVERSITYOpen table formats are critical for enabling seamless data collaboration in complex data ecosystems.
Data sciencefromMedium5 months agoData for Good: How Open Data Science is Fueling Positive ChangeOpen data science is empowering ordinary citizens to predict societal issues and drive social change.
fromInfoWorld9 months agoData scienceSnowflake's Data Clean Room promises to ease analysis of PII dataSnowflake's Free Data Clean Room Native Application eliminates complexity for non-technical users.
fromDigiday7 months agoBusiness intelligenceHow clean rooms are cleaning up measurementCollaboration and clean rooms are essential to navigate privacy-first digital advertising challenges.
fromDigiday8 months agoMarketing techInfoSum and WPP's Choreograph strike an umbrella clean-room data partnershipWPP's Choreograph teams with InfoSum to enhance data collaboration for better audience targeting and strategic planning.
fromExchangewire11 months agoMarketingNavigating the New Advertising LandscapeGoogle delayed deprecation of third-party cookies on Chrome due to industry, regulator, and developer feedback challenges.