#data-driven-insights

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fromBusiness Matters
2 weeks ago

How Data-Driven Insights are Enhancing Brand Engagement at Vibe Marketing

Brand engagement now focuses on timing, relevance, and actionability, not just storytelling.
Vibe Marketing transforms raw data into real-time signals for campaign optimization.
Vibelet provides real-time insights to improve brand responsiveness during campaigns.
fromSocial Media Today
1 month ago

Reddit Launches New Ad Optimization Tips In-Stream

Recommendations evaluate your account setup and active campaigns, providing personalized, data-driven suggestions to improve performance. Each recommendation contributes to your score. The closer you are to 100 points, the more optimized your account is according to best practices. If your score is lower than 80, the platform will highlight areas for improvement and facilitate actionable steps.
E-Commerce
Digital life
fromSilicon Canals
1 month ago

Utrecht's TrueTribe acquires the Hague-based Quan: Know more - Silicon Canals

TrueTribe acquires Quan to enhance its employee wellbeing offerings with data-driven insights.
DevOps
fromDevOps.com
1 month ago

Delivery Executive, AI & Analytics - DevOps.com

Telemetry is crucial for guiding DevOps towards enhanced performance and user satisfaction.
Marketing tech
fromTechCrunch
1 month ago

X names Polymarket as its official prediction market partner | TechCrunch

X partners with Polymarket to enhance real-time insights using prediction markets and cryptocurrency betting.
fromThe Drum
2 months ago

Declassified: how AI is cracking the creative effectiveness code

Kantar has decoded the patterns behind award-winning ads, revealing the 5Cs that separate the 'meh' from the memorable.
Marketing tech
Marketing tech
fromPodcaster News
2 months ago

Flightpath Selected By Impression.fm To Power Predictive Analytics Across Their Podcast Portfolio - Podcaster News

Collaborating with Flightpath, impressions.fm enhances its operational capabilities and revenue opportunities through data-driven insights.
fromMedium
3 months ago

Synthetic users: is there a place for "AI-generated users" in UX Research?

Synthetic users have emerged as a prominent tool in UX research, allowing companies to simulate user behaviors and test designs without traditional human involvement.
Artificial intelligence
Marketing tech
fromZDNET
3 months ago

How you succeed in business is shifting fast - and not because of AI

Businesses can thrive without traditional advertising by leveraging modern marketing strategies and creating valuable content.
fromEntrepreneur
3 months ago

Trendy Wellness Perks Do Not Tackle The Root Cause of Employee Stress - These Steps Will | Entrepreneur

Companies must address root causes of employee stress instead of relying on generic wellness programs.
Remote teams
fromFast Company
4 months ago

Can healthy buildings make employees happier?

Understanding office interactions is essential for enhancing productivity beyond health metrics.
Data-driven insights can transform perceptions about in-person collaboration.
Marketing tech
fromExchangewire
4 months ago

Adnami Expands Programmatic Capabilities with Enhanced Curation Services

Adnami expands curation services, enhancing programmatic advertising value through simplified ad buying and targeted, scalable campaigns.
Marketing tech
fromDigiday
5 months ago

The state of data-driven decision-making for CPG brands: How marketers are finding the clearest data signals to maximize advertising effectiveness

CPG brands leverage purchase data for effective targeting amidst rising digital ad costs.
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