MarketingfromForbes2 hours agoWhy Big Brands Are Behind In Creator MarketingCreator marketing spending reached $37B in 2025 and is projected to reach $44B, with small brands leading creator video sponsorships.
Media industryfromDigiday5 hours agoWhy publishers are betting on video to counter AI searchAI search summaries increase zero-click rates, reducing ad revenue by substituting answers for article visits, making digital publishing a format challenge.