#digital-ooh

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fromDigiday
1 month ago

Outfront brings its XLabs to Cannes for the first time, hoping to draw a broader ad base

XLabs' demo will showcase innovative digital OOH executions tailored for brands, incorporating gamification and dynamic data-driven content to create engaging experiences for audiences.
Marketing tech
#out-of-home-advertising
Marketing tech
fromThe Drum
4 months ago

Why multi-market programmatic DOOH is taking off

The shift to global OOH campaign planning with programmatic platforms leads to efficient execution and increased opportunities for brands.
fromThe Drum
6 months ago
Marketing

Programmatic in the real world: trends helping advertisers differentiate in 2025

Programmatic out-of-home has evolved from a tactical add-on to a strategic pillar in media planning globally.
Marketing tech
fromThe Drum
4 months ago

Why multi-market programmatic DOOH is taking off

The shift to global OOH campaign planning with programmatic platforms leads to efficient execution and increased opportunities for brands.
more#out-of-home-advertising
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