#digital-ooh

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#out-of-home-advertising #personalization #brand-building #programmatic-ooh #ad-measurement
Marketing
fromThe Drum
1 week ago

Out-of-home is the perfect platform for brands to show courage in 2023

Out-of-home advertising combines broad, inclusive reach with digital-driven mass-personalization and resilience, making it ideal for brands asserting value in tough economic times.
Marketing tech
fromThe Drum
3 months ago

Why OOH is one of today's most progressive media spaces

OOH advertising has become digital-first, data-driven, programmatically accessible, and increasingly measurable, enabling brands of all sizes to buy flexibly and optimize campaigns in real time.
fromDigiday
7 months ago

Outfront brings its XLabs to Cannes for the first time, hoping to draw a broader ad base

XLabs' demo will showcase innovative digital OOH executions tailored for brands, incorporating gamification and dynamic data-driven content to create engaging experiences for audiences.
Marketing tech
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