fromThe Drum2 months agoAnthony Katsur on why the LLM free ride must end - and how the IAB Tech Lab plans to fix itIf an LLM is crawling a publisher and repurposing that content for its chatbots and there's no business agreement in place... then that's theft.Marketing tech
Media industryfromDigiday5 months agoFuture of TV Briefing: A Q&A with Roku's Sarah Harms about streaming ad measurementRoku's VP Sarah Harms discusses the company's evolving ad measurement strategy and its new Roku Data Cloud initiative during an interview.
MarketingfromSocial Media Today8 months agoSnapchat Adds Ad Placement Verification from DoubleVerifyDoubleVerify is enhancing its partnership with Snapchat, introducing brand safety and suitability measures for advertisers on the platform.