#display-advertising

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Marketing tech
fromModern Retail
2 months ago

CMO Strategies: Marketers from Georgia-Pacific to Samsung weigh in on display ad strategies, success metrics and challenges

Display advertising continues to grow, with marketers increasingly turning to email display ads as a preferred choice over traditional programmatic display ads.
Marketing tech
fromDigiday
2 months ago

Digiday+ Research: Programmatic ad spend loses out to email this year

Marketers are prioritizing email over programmatic ads in display advertising, indicating a significant shift in marketing strategies.
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