fromThe Drum
3 hours agoI watched 5 years of UberEats ads to prove that Mother knows best
I've witnessed this with Uber Eats, where, as it progresses through its development cycle, wide-eyed, rational product demos slowly turn into big emotional platforms. Suddenly, agency partner Mother London's nurturing is visible. The tiny baby we all knew is no longer in front of us. Instead, it's a fully ... Jude Law who tugs at our heartstrings. Let me catch you up.
Marketing