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Social media marketing
fromThedrum
21 hours ago

Four Ways Influencer Marketing on TikTok Will Evolve in 2023

Creator-led TikTok campaigns surged 300% year-over-year in 2022, with brands increasingly centering creators in marketing strategies rather than treating them as secondary promotional tools.
E-Commerce
fromMarketing Dive
8 months ago

How Target is tackling back-to-school marketing with dual campaigns

Target is launching tailored campaigns for back-to-school, focusing on college students and kids with personalized marketing strategies.
The 'Hey Mom, I'm at Target' campaign targets college students through relatable content creators in dorm life scenarios.
Marketing tech
fromBusiness Matters
8 months ago

Leading with Data and Creativity: An Interview with Melissa Sanasie

Melissa Sanasie exemplifies the blend of creativity and data-driven marketing, inspiring the next generation of marketing leaders.
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