#influencer-campaigns

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fromMarketing Dive
1 month ago

How Target is tackling back-to-school marketing with dual campaigns

Target is launching tailored campaigns for back-to-school, focusing on college students and kids with personalized marketing strategies.
The 'Hey Mom, I'm at Target' campaign targets college students through relatable content creators in dorm life scenarios.
Marketing tech
fromBusiness Matters
1 month ago

Leading with Data and Creativity: An Interview with Melissa Sanasie

Melissa Sanasie exemplifies the blend of creativity and data-driven marketing, inspiring the next generation of marketing leaders.
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