fromDigiday1 week agoBrands are discovering their sales associates are among their most valuable influencersAerie's TikTok series, "Associate Picks," showcases store associates discussing favorite products, resulting in high user engagement and views.
fromSocial Media Today1 month agoTikTok Launches New AI-Powered Ad Creation Tools, Integrations with Adobe and WPPSymphony Text to Video enables marketers to quickly create engaging video content from simple text prompts.
MarketingfromAdweek6 months agoHow TikTok Changed Advertising ForeverBrands are shifting to experimental and absurd marketing approaches due to TikTok's influence.TikTok has permanently transformed advertising strategies and audience expectations.
MarketingfromModern Retail10 months agoModern Retail+ Research: TikTok and UGC remains top of mind for brandsBrands prioritize user-generated content and video marketing due to rising customer acquisition costs.TikTok is key in brand marketing strategies, with a focus on organic content.