#interactive-advertising

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fromExchangewire
1 week ago

iion and TCL Partner to Bring Scalable, High-Impact Advertising Opportunities to the Connected TV Gaming Ecosystem

iion partners with TCL to integrate game advertising into TCL's connected TV ecosystem.
Artificial intelligence
fromDecrypt
2 months ago

Netflix Doubles Down on Generative AI With Adverts in the Middle of Streams - Decrypt

Netflix will use generative AI to match interactive ads with relevant shows in its ad-supported tier.
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