fromDigiday1 day agoMedia industryWTF are JBPs and why do we use them in retail media, with Exverus Media's Hillary KupferbergRetailers are leveraging joint business plans to negotiate effectively in the thriving retail media network landscape.
Business intelligencefromDigiday1 month agoWTF are JBPs?Joint Business Plans are becoming essential in the evolving online ad industry to maintain competitiveness and adapt to slowing growth rates.