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fromAdExchanger
1 week ago
E-Commerce

Rumors Aside, The Trade Desk Isn't Deprecating Solimar Any Time Soon | AdExchanger

Kokai user interface adoption is slower than expected, delaying the deprecation of the Solimar interface.
fromMarketing Dive
5 months ago
Marketing tech

Trade Desk's big bet on AI in advertising hits rollout snags

The Trade Desk's Q4 revenue growth of 22% marked a significant miss in expectations, indicating emerging challenges despite prior success.
Marketing tech
fromMarketing Dive
5 months ago

Trade Desk's big bet on AI in advertising hits rollout snags

The Trade Desk's Q4 revenue growth of 22% marked a significant miss in expectations, indicating emerging challenges despite prior success.
more#the-trade-desk
fromDigiday
1 month ago

Media Buying Briefing: Two years later, media buyers still aren't fully sold on The Trade Desk's Kokai platform

Kokai's mixed reputation shows challenges in user adoption despite potential benefits.
Trade Desk aims for full Kokai adoption by year-end, depending on user confidence.
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