#marketing-innovation

#marketing-innovation

"Advertainment is our unique approach that fuses advertising with entertainment. Instead of pushing traditional, sales-heavy content that people tend to scroll past, we create content that audiences actually want to watch."

The attention economy is poised to become a significant force in advertising by 2025, shifting how media owners sell ad space based on attention metrics.

Einstein Bros.® Bagels launches the Country Bagels & Gravy Egg Sandwich, its first breakfast item accompanied by a country music ballad, celebrating convenience and taste.

Skinny Mobile has embraced innovation, leveraging AI to create a digital clone of their happiest customer as a cost-effective marketing spokesperson.

"Our mission statement, from the very beginning, states that we wish to become one of the great small distilleries of the world, and deliberately eschews the sole pursuit of profits." Ken Lewis underscores the importance of purpose in craft distilling, emphasizing quality and community over mere financial gain.

In a distinctive marketing twist, Anna Sokratov suggests using a galvanized steel trash can as the mascot for Jeppson's Malört, reflecting the product's perceived unappeal yet enduring quality. This unexpected approach effectively captures the essence of Malört’s branding.

Pizza Hut's new offering, Tomato Wine, captures the essence of its signature flavors, made from tomatoes infused with natural basil, offering drinkers a unique taste experience.

Just in time for Halloween, Chipotle Mexican Grill has tapped into pop culture by introducing a playful collection of costumes featuring its iconic takeout items like burritos, forks, and napkins.