#marketing-investment

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Marketing tech
fromEMARKETER
2 months ago

B2B marketers prioritize martech, pass on SEO

B2B marketers are prioritizing tech and direct investment, while SEO needs reevaluation despite its long-term benefits.
fromThe Drum
3 months ago

Here's how Unilever and P&G's 2025 ad budgets are looking after seeing Trump's tariffs

Consumer goods giants report stable budgets amidst global economic uncertainty, indicating no significant cuts in advertising expenditures for the foreseeable future.
Marketing tech
fromForbes
5 months ago

Council Post: How To Build Successful Brand Partnerships

The right partnerships are essential for effective brand building and require careful evaluation beyond mere investments.
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