"If you don't have a stand, put the whisk with the handle side down after washing," the tea expert tells Tasting Table. Additionally, Choe advises us to avoid placing the whisk prong-side down because the prongs "are the most important part of a whisk." A matcha whisk holder allows the bamboo material to breathe as it dries, which prevents molding and warping.
About the dreaded clumping: They're actually a sign of a high-quality powder! Matcha is made from stone-milled green tea leaves, which makes it especially prone to static cling and humidity-related unevenness. And just as flour or powdered sugar benefits from sifting, matcha powders want to form little lumps. Shaking with enough force breaks those clusters apart, while adding the water first reduces the powder's chance to bind to itself.
In May 2025, it announced a slew of new drinks flavored with matcha, dulce de leche, and mochi berry. The former was met with particular excitement from some Dutch Bros fans, as matcha has become a very popular flavor in lattes and other coffee shop drinks. The chain is offering five matcha lattes: lavender, raspberry, peach, vanilla, and white chocolate. In addition, there are six matcha lemonades on the menu: Paradise (which features mango and strawberry flavors), lavender, passion fruit, peach, strawberry, and watermelon.
There's no denying the "matcha boom" in the last two years. Matcha-flavored desserts and drinks are just about everywhere you like. According to data from the Trade Statistics of Japan Ministry of Finance, 78% of all powdered green tea exported from Japan -- which includes matcha powder -- went to the U.S. in 2024. Like anything that comes with high demand, there's also going to be a higher price tag.
If you're aware that matcha is a type of green tea, you're probably wondering why it's so much more expensive than other varieties. Of the three types of matcha, top-tier ceremonial grade runs upwards of $45 per ounce, and even the most affordable matcha for cooking can cost around $6 per ounce. Compared with regular green tea, which costs around $2.50 per ounce, matcha is considerably pricier.
In July, Nguyen, Tran, and a Beaverton coffee shop that hosted a Whisk & Bloom event all received letters in the mail threatening legal action if they didn't stop selling Marukyu Koyamaen, a brand of high-end matcha often considered the gold standard of Japanese tea makers.