#measurement--attribution

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fromThe Drum
6 days ago
Marketing tech

The only constant in commerce is change - and it's speeding up

Retail media must slow growth, fix measurement and attribution, bridge shopper and brand silos, and build foundational standards to withstand AI, platforms and economic pressure.
Marketing tech
fromDigiday
1 week ago

Albertsons is putting digital screens for ads in more than a third of its stores

Albertsons is expanding its in-store digital display network to 800 stores in 2026 after a successful 80-store pilot, citing measurable incremental sales lift.
#ctv
more#ctv
Marketing tech
fromExchangewire
2 months ago

billups' James McEwan and Nick Bell on OOH, Marrying Creativity with Data, and Scaling in the UK Market

OOH advertising is becoming a measurable, performance-driven channel due to improved measurement, data, programmatic buying, and creative technologies enabling accountable audience engagement.
Marketing
fromThe Drum
3 months ago

Let's take this outside: 5 OOH questions every marketer needs the answers to

Out-of-home advertising is now a measurable, data-driven channel requiring location-based analytics, programmatic creative, and controlled testing to optimize ROI and attribution.
Marketing tech
fromMarketing Dive
4 months ago

Why marketers still struggle to capitalize on in-store retail media

In-store retail media offers high purchase-moment reach but lacks standardized buying, measurement, and management infrastructure, limiting investment despite projected growth.
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