#measurement-and-analytics

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#in-game-advertising #programmatic-advertising #brand-awareness #gaming-marketing #ai-roi
Marketing tech
fromThedrum
6 days ago

Vodafone Achieves 176% Lift in Campaign Awareness for In-Game Ad Campaign

Vodafone's programmatic in-game advertising campaign in Trackmania successfully generated awareness and consideration for its high-speed internet offering among German gamers.
fromTNW | Deep-Tech
2 months ago

Engineering's AI reality check

Every December, roadmaps get locked, budgets get approved, and board decks are polished until everything looks precise and under control. Underneath, many CTOs and VPs are still working with partial visibility. They have a feel for their teams, but not a reliable view of how work moves through the system, how AI is really changing delivery, or where time and money actually go.
Artificial intelligence
Fashion & style
fromThe Business of Fashion
6 months ago

How to Unlock Growth Through Underserved Marketing Channels

Effective marketing requires selecting and measuring the right mix of emerging and traditional channels to drive addressable, shoppable, and performance-accountable advertising.
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