#measurement-framework

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#marketing-measurement #attribution #marketing-finance-alignment #roi-measurement #learning-metrics
Marketing
fromAdExchanger
2 weeks ago

Marketing's Future Depends On Frameworks That Speak Finance | AdExchanger

Effective marketing measurement relies more on a robust framework and expertise than on any single tool; tools account for about 25% of the solution.
Education
fromeLearning Industry
1 month ago

Building Your ROI Measurement System For L&D

Begin ROI measurement with a prioritized foundation of reliable learning metrics and one key business outcome, then scale to predictive analytics and sophisticated attribution.
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