fromAdExchanger1 week agoE-CommerceThe Mirage Of Reach: Why Festival Marketing Exposes Everything Broken In Media Measurement | AdExchangerBrands often misunderstand reach due to inflated measurement methods, leading to ineffective marketing strategies.
fromThe Drum2 months agoMarketing techHow retail media and reliable ROI data are reshaping the video ad landscapeMarketers must align their spending strategies with actual data on media effectiveness to avoid costly misallocations.
fromAdExchanger1 week agoE-CommerceThe Mirage Of Reach: Why Festival Marketing Exposes Everything Broken In Media Measurement | AdExchanger
fromThe Drum2 months agoMarketing techHow retail media and reliable ROI data are reshaping the video ad landscape
