#media-fragmentation

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Social media marketing
fromDigiday
2 months ago

Amid sports marketing's gold rush, some brands are targeting niche fan communities

Increasing investment in sports marketing highlights brands' focus on connecting with consumer passions amid media fragmentation.
fromThe Drum
2 months ago

Comscore's CMO Jackelyn Keller on fixing 'the F word' in a social-first world

We called it the Social Bowl. This year's Super Bowl showcased TikTok's dominance, signaling that digital communities are crucial for cultural relevance.
Social media marketing
Media industry
fromDigiday
3 months ago

Future of TV Briefing: CTV advertisers fail to reach 80% of households

CTV advertising is reaching only 19.6% of households, indicating significant audience fragmentation.
The frequency of ad exposure per household is showing slight stability, despite reaching fewer viewers.
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