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Marketing tech
fromInman
1 week ago

Brokerage storefronts become ad networks with Smartify

Brokerage storefronts are transforming into media channels, allowing real estate firms to monetize high-traffic locations through digital advertising.
E-Commerce
fromRetail Dive
3 months ago

How Macy's Media Network navigates complex 'coopetition' with Amazon

Retailers are using Amazon's Retail Ad Service to power their media networks, increasing advertiser reach, credibility, and simplifying ad buying.
Media industry
fromRAIN News
3 months ago

Podstock partners with PodX Group to provide audience and revenue insights

Podstock will centralize PodX Group's audience and revenue data, unifying measurement across platforms, languages, and regions to streamline studio operations and decisions.
fromwww.mediaite.com
6 months ago

Fox News to Join Other Networks in Rejecting Pete Hegseth's Pentagon Media Pledge': Report

(AP Photo/Mark Schiefelbein) Major television networks including War Secretary Pete Hegseth's former employer Fox News are expected to release a joint statement rejecting a Trump administration order that will sharply curtail press freedom at the Pentagon. The move follows a late Friday memo from Hegseth demanding reporters sign a new In-Brief for Media Members agreement or surrender their Pentagon access cards by Tuesday. The order forbids journalists from soliciting tips, photographing, or even sketching what they see inside the building.
US politics
Marketing tech
fromMarketing Dive
7 months ago

Pinterest mobilizes Gen Z searchers, retail media with new ad offerings

Pinterest launched Top of Search and local inventory ad formats plus a Media Network Connect tool to expand advertiser reach, showcase nearby stock, and link campaigns to media networks.
#retail-media
Marketing tech
fromThe Drum
11 months ago

Retail media: 5 of the industry's biggest questions, answered

Retail media is growing quickly but also becoming fragmented, complicating measurement and strategy.
To measure retail media ROI effectively, brands need a unified approach and consistent metrics.
Closed-loop reporting is essential for understanding retail media performance.
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