We can potentially go for bigger volumes, especially in the mid-range segment and entry-level segment, so then we can try to lower costs in that area. We have to chase the latest and intend to showcase our best. The Xiaomi 17 and 17 Ultra launching this week in Europe match last year's pricing, but it sounds like that trend might not hold in the long term.
The iPhone 17e: Replacing the iPhone 16e, the $599 smartphone will carry an A19 chip along with Apple's own networking and 5G chips. It will boast the same 6.1-in. display and 48 megapixel camera as the current model and will have MagSafe support. Given the positive reception to the base iPhone 17, the budget-friendly model should be popular as it delivers a lot of phone for the price. It's expected to appear later this month.
Manufacturers like to adorn the long lists of features in their smartphone advertising with terms such as Super AMOLED, 120Hz, 5G, AI camera or ultra-wide angle but often this is more marketing than real added value for normal users. Sure, a lot of this stuff can be exciting for tech fans. But for everyday use, some of these extras are just unnecessary.