#pause-ads

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TechSpot
2 weeks ago
Marketing

YouTube is experimenting with showing ads when you pause a video

YouTube is planning to introduce 'pause ads' for smart TVs, potentially disrupting user experience and prompting reactions. [ more ]
pcgamer
3 weeks ago
Marketing

YouTube's been experimenting with ads that play while your video is paused

Google experimenting with pause ads on YouTube's TV app may lead to their inclusion on mobile/desktop, causing conflicting incentives for users and creators. [ more ]
Digital Trends
3 weeks ago
Marketing

Don't fear the pause ads | Digital Trends

Pause ads have been introduced by Google, leading to mixed reactions due to the potential intrusion of advertising in viewer experiences. [ more ]
Android Authority
3 weeks ago
Marketing

Google is feeling pretty pumped about a new way of showing you ads on YouTube

YouTube is experimenting with 'pause ads' on smart TVs, a non-interruptive ad format showing positive results. [ more ]
AdExchanger
4 months ago
Marketing

CES: Netflix Touts 23 Million Global Viewers On Its AVOD Tier | AdExchanger

Netflix's ad-supported tier now has 23 million monthly active users globally, a significant increase from the 15 million reported in November.
Netflix plans to roll out pause ads in the coming months, aiming to be minimally interruptive to viewers. [ more ]
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gizmodo.com
3 weeks ago
Marketing

Google Wants to Show You More YouTube Ads When You Pause Videos

Pause Ads on YouTube are unskippable advertisements that play when a video is paused, driving strong Brand Lift results and premium pricing from advertisers. [ more ]
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