YouTube's been experimenting with ads that play while your video is paused
Google experimenting with pause ads on YouTube's TV app may lead to their inclusion on mobile/desktop, causing conflicting incentives for users and creators. [ more ]
Google Wants to Show You More YouTube Ads When You Pause Videos
Pause Ads on YouTube are unskippable advertisements that play when a video is paused, driving strong Brand Lift results and premium pricing from advertisers. [ more ]