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Privacy technologies
fromDigiday
1 week ago

The industry's response to Google's third-party cookie u-turn: 'endless millions have been wasted'

Google's abandonment of third-party cookies raises questions amid regulatory pressures.
The future of the Privacy Sandbox is uncertain after Google's decision.
Privacy professionals
fromTechCrunch
7 months ago

Google's revised ad targeting plan triggers fresh competition concerns in UK | TechCrunch

Google's Privacy Sandbox initiative faces delays and scrutiny from the UK's CMA, risking its ambitious plans for a new adtech framework.
Privacy professionals
fromThe Hacker News
9 months ago

Google Abandons Plan to Phase Out Third-Party Cookies in Chrome

Google reversed plans to eliminate third-party cookies in Chrome, opting for user choice. Privacy Sandbox faced criticism and regulatory scrutiny for its influence on online privacy and advertising.
Privacy technologies
fromDigiday
1 week ago

The industry's response to Google's third-party cookie u-turn: 'endless millions have been wasted'

Google's abandonment of third-party cookies raises questions amid regulatory pressures.
The future of the Privacy Sandbox is uncertain after Google's decision.
Privacy professionals
fromTechCrunch
7 months ago

Google's revised ad targeting plan triggers fresh competition concerns in UK | TechCrunch

Google's Privacy Sandbox initiative faces delays and scrutiny from the UK's CMA, risking its ambitious plans for a new adtech framework.
Privacy professionals
fromThe Hacker News
9 months ago

Google Abandons Plan to Phase Out Third-Party Cookies in Chrome

Google reversed plans to eliminate third-party cookies in Chrome, opting for user choice. Privacy Sandbox faced criticism and regulatory scrutiny for its influence on online privacy and advertising.
more#google
#digital-advertising
fromForbes
7 months ago
Privacy professionals

Google's New Tracking Nightmare Confirmed For 3 Billion Chrome Users

Users will continue to be tracked in Chrome, despite prior promises to phase out tracking cookies.
fromForbes
5 months ago
Marketing

Three Predictions For Media And Advertising In 2025

The future of advertising is dynamic, with social commerce rising and digital privacy regulations evolving.
fromAdweek
6 months ago
Marketing tech

Google Backs Privacy Sandbox Despite Cookie Pivot

Google's commitment to Privacy Sandbox indicates a shift towards a future with fewer cookies.
Marketing
fromForbes
5 months ago

Three Predictions For Media And Advertising In 2025

The future of advertising is dynamic, with social commerce rising and digital privacy regulations evolving.
fromAdweek
6 months ago
Marketing tech

Google Backs Privacy Sandbox Despite Cookie Pivot

Google's commitment to Privacy Sandbox indicates a shift towards a future with fewer cookies.
more#digital-advertising
fromAdExchanger
7 months ago
Marketing

Still Playing In The Sandbox; Will The YouTube Gates Reopen? | AdExchanger

Chrome is enhancing the Protected Audience API to aid advertisers with extended engagement timelines and measuring user interaction with ads.
fromApp Developer Magazine
7 months ago
Marketing

Privacy Sandbox on Android launched by AppsFlyer and Unity Ads | App Developer Magazine

AppsFlyer launches Privacy Sandbox on Android, enabling comprehensive analytics while prioritizing user privacy.
Marketing tech
fromForbes
8 months ago

Google Warns 3 Billion Chrome Users-We Have No Update For New Tracking 'Nightmare'

Browser privacy changes impact 3 billion Chrome users, causing delays in cookie replacements and uncertainty around Privacy Sandbox implementations.
fromAdExchanger
9 months ago
Marketing tech

How The Aftermath Of Apple's ATT Prepares Us For User Choice In Chrome | AdExchanger

Google's announcement of keeping cookies impacts the ad industry; parallels drawn with Apple's ATT impact on mobile advertising.
fromDigiday
9 months ago
Marketing tech

Why Google's cookie deprecation reversal isn't actually a reprieve for publishers

Publishers remain focused on cookieless targeting alternatives despite Google's decision to not remove third-party cookies from Chrome.
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