Ad tech continues to balance skepticism and cautious optimism amid Google's latest cookie delay
Ad tech execs continue to navigate uncertainties around Google's cookie phase-out plan, emphasizing the gradual transition and interpreting indirect signals from Google. [ more ]
What The CMA Has To Say About The Privacy Sandbox; The Cookie's Loss Is MMM's Gain | AdExchanger
The UK's Competition and Markets Authority (CMA) has highlighted concerns over Google's Privacy Sandbox potentially favoring Google and compromising competition. [ more ]
CMA's latest on Google's Privacy Sandbox sparks doubt among ad execs
CMA expressed increased concerns over Google's Privacy Sandbox, citing 79 issues and collaboration with ICO to address privacy and competition challenges. [ more ]
UK data watchdog not happy with Google's Privacy Sandbox
Google's Privacy Sandbox faces challenges in providing sufficient privacy, according to a draft report from the UK's Information Commissioner's Office. [ more ]
Microsoft's bid to play Google's Privacy Sandbox questioned
Microsoft is developing a 'privacy preserving' mechanism for interest-based ads in Edge browser similar to Google's Privacy Sandbox.
Third-party cookies are facing obsolescence due to privacy regulations and updates by major browsers, prompting innovations like Google's Privacy Sandbox. [ more ]
It's the end of the beginning. Stop mourning the cookie and get building
The Privacy Sandbox is seen as the best replacement for third-party cookies despite its flaws.
The digital ads industry needs to rally behind improving the technology while accepting the Sandbox as a better alternative to a Safari-like Chrome. [ more ]
DSPs prepare for heavy lifting within Privacy Sandbox
Uncookied Chrome users monetize about 30% worse than those with cookies, but this performance gap can be made up with continued investment in Privacy Sandbox and ID solutions.
56% of US marketers are testing for the cookieless future, but 30% do not know how to use the Protected Audience API. [ more ]
Girding For Battle In The Privacy Sandbox With IAB Tech Lab CEO Tony Katsur | AdExchanger
The IAB Tech Lab's Privacy Sandbox Task Force released a report analyzing whether the APIs in the Chrome Privacy Sandbox support foundational digital advertising use cases.
According to the report, the Privacy Sandbox either doesn't support or degrades the functionality of the majority of basic use cases.
Publishers are concerned about the potential damage that can occur between the launch of the Privacy Sandbox and potential improvements made in the future. [ more ]
IAB Tech Lab Says The Chrome Privacy Sandbox Is A Time Bomb That Will Break RTB | AdExchanger
The majority of digital advertising use cases analyzed by the IAB Tech Lab's Privacy Sandbox Task Force are not supported or have been degraded to the point of being untenable.
The Privacy Sandbox breaks the way real-time bidding has functioned for over a decade, which is intentional in order to introduce privacy-centric features. [ more ]
Perfection Thwarting Progress: Response to IAB Tech Lab's Missive on Google's Privacy Sandbox
The IAB Tech Lab's analysis raises concerns about Google's Privacy Sandbox and its lack of support for key functions in the current ad-tech ecosystem.
Some believe that the analysis may hinder progress towards a privacy-focused era of digital advertising by focusing too much on critiques and not enough on the need for improved user privacy. [ more ]
Index Exchange Donates Privacy Sandbox Demo Tool to IAB Tech Lab's Privacy Sandbox Taskforce - ExchangeWire.com
Index Exchange has donated an advanced Privacy Sandbox Demo tool to the Privacy Sandbox Taskforce, allowing stakeholders to explore Google's Privacy Sandbox Protected Audience APIs.
The tool aims to enhance transparency and provide a platform for media owners and buyers to understand the complexities and ramifications of Privacy Sandbox Protected Audience APIs.
The advent of Protected Audience APIs signals a radical shift in programmatic auctions and impacts fundamental use cases of digital advertising. [ more ]
A New Industry Trade Org Is Born; Google Versus Publishers | AdExchanger
Non-profit organization Go Addressable aims to address the challenges of TV advertising by providing guidance to marketers on addressable TV advertising.
With additional funding from annual membership dues, Go Addressable plans to invest in creating resources and guidelines to increase the effectiveness of addressable advertising.
Although some advertisers are hesitant to invest in linear addressable due to its scarcity and cost, the targeting capabilities of addressable advertising are a valuable asset. [ more ]